A new look for Tri-Med
Released on : Oct. 02, 2024
We’re pleased to launch our new branding - supporting Tri-Med’s values as a professional, scientifically focussed company, committed to the detection and treatment of H. pylori globally.
The previous Tri-Med logo with its blue and gold profile and ‘swirling,’ three-pointed star has been in place for over a decade. It’s served us well but it’s time for a refresh.
You’ll see our new look utilises a colour palette of blue and green. The navy blue denotes strength and trust. The sage green, an expression of health and well-being. Keen observers might pick up the visual link to the Rod of Asclepius (known also as the Staff of Asclepius) - a serpent-entwined rod wielded by the Greek God Asclepius; a deity associated with healing and medicine.
This branding provides a new chapter to our company history. Founded in 1996 by Professor Barry Marshall, Tri-Med has expanded both its product base and international footprint and now markets PYtest, CLOtest, scintillation and collection fluids and associated therapeutics throughout Australia and to a worldwide market of over 30 export destinations.
Refreshing a brand takes time and there may be occasion where the old Tri-Med logo might make an appearance. While we’re keen to implement our new look across all our communications, we wanted to do so responsibly, without sending any printed material currently held in stock, to landfill.
We’re excited about the new Tri-Med branding and our ongoing work in the detection and treatment of H. pylori, globally
Sincerely
Aiden Blechynden
Director